Several key factors unite the Scandinavian Design approach. A number of these have their origin in the characteristics of the Nordic environment. The northern countries are famously dark, cold and snow-covered for long months of the year, with brief, intense light-filled summers. Important areas are mountainous and heavily forested. It is therefore not surprising that many Scandinavian designs have been inspired in some sense by organic forms, materials or natural patterning.
To survive in such inhospitable conditions, Scandinavian have developed a strong practical bent that makes the most out of limited resources and delivers workable solution with optimum economy. Before the modernist’ credo “form follows function” was ever coined, the useful everyday Scandinavian objects displayed such a conviction.
Because industrialisation arrived late in the region, the traditional craft skills remained alive. As a result, Scandinavian modern refused to allow the machine production to supplant the instinctive handling of materials that is innate to craft. While resourcefulness and practicality give Scandinavian design its clarity, its living craft tradition root the design process in the material world and the individual artistic imagination.
During the long months of darkness, Scandinavian homes had to offer psychological warmth as well as physical shelter and the notion of domestic cheer is embedded in the Scandinavian approach to design. Emotional warmth is never designed out of the picture, as it can be in the more austere reaches of the industrial inspired Bauhaus aesthetic. That warmth may be expressed in colour, pattern and texture or in organic form, but there is always a human quality to Scandinavian design, even at its most futuristic.
There is also an important moral dimension, which has to do with the political and civic climate rather that the physical one. The prevailing ethos in Scandinavia has long been socially inclusive, liberal and tolerant, which has led to the shared conviction that it is the role of design to improve life for everyone, not to pander to a privileged minority. As a consequence, simple, understated, well-made products have long been preferred over conspicuous consumption of status symbols or showy grandiose effect.
The first golden age of Scandinavian design extends from the 1930s to the beginning of the 1970s. Its founders are called Alvar Aalto, Arne Jacobsen, Borge Mogensen, Hans J. Wegner, Verner Panton, Poul Henningsen, Maija Isola, etc.
These precursors have provided the model and set of values which still inspire the new scandinavian design: durability, functionality, reliability - but also less tangible values such as simplicity, equality, joy, courage, daily pleasure visible through the creations of new scandinavian brands
Design for Generations
What is expensive?
What is cheap?
The cheap chair you throw away after a few years?
The well-crafted one that lasts 50 years?
The fabric that fluffs up?
The one that doesn't wear out?
Are our products expensive?
Their quality/price ratio is excellent.
What about their impact on the environment?
We let you guess.
The end of year celebrations are approaching and, as tradition dictates, it's time to make your life easier by offering you commercial offers.
They are of three orders:
1) offers on products that we have in stock, new, in limited quantities and ready to ship
2) campaigns, organized with brands
3) targeted promotional codes, which you will get by sending us an mail
(just put "promotional code" in the subject of the email).
Our range of products is extremely wide and experience has shown us many times that no one ever goes around it, even our most loyal customers.
Now is the perfect time to explore it further: do you know, for example, the sections
« fashion accessories », « design objects », « tableware » or « candles & candleholders »
which are literally full of magnificent gift ideas?
Offering design at the right price is an integral part of our work. If you find the same item at a lower price at another retailer, delivery included, we will not only match it, but even offer you a better price.
How to take advantage of it?
We compare our prices every day with all authorized retailers in Europe. If nevertheless you find cheaper, contact us for a counter-proposal.
We must be able to verify that the item is authentic, new, perfectly identical (size, materials, color, etc.)
and that it is not part of a campaign or temporary destocking.
The valid basis is, for example, a current quote or a direct link to another retailer's website where the lower price is indicated. An email image is invalid, the original email must be forwarded.
The offer does not apply to orders already placed and cannot be combined with any of our other offers or promotions.
Searching the "Search" field and you cannot find it? It's normal.
Our site is not built like a classic e-shop, with its standard product sheets and keywords
like ‘yellow’, ‘lamp’, ‘Marimekko’, ‘wishbone chair’.
This usual method has its advantages, of course, but it obliges you to present the mug,
the sofa, the dress, the toothbrush and the floor lamp in the same way – which is absurd.
Worse: it condemns the searcher to browse through monotonous
products lists, poorly organised – which is boring.
The structure of our site is much more simple: are you looking for a chair?
Go to Furniture > Chairs: a page shows them all classified by brands.
Are you interested in Arne Jacobsen's « Series 7 Veneer » chair?
No need to scroll laboriously from page to page to see the many variants:
they are all gathered in the same place, where you can compare them at a glance.
Forget the Search field: you are on an editorialized site.