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Scandinavia Design

Gubi
Danish Design Furniture & Lighting

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Gubi is a Danish publisher of designer furniture and lighting, renowned for the quality of its re-editions, such as Pierre Paulin's Pacha armchair, and its contemporary creations, such as the famous Beetle chair.

Fauteuil et canapé PACHA Pierre Paulin, 1975

Founded in Copenhagen in 1967, Gubi explores a Danish design language that is both sophisticated, sensual and timeless.

The brand is renowned for reviving iconic pieces – such as Pierre Paulin’s Pacha lounge chair or Louis Weisdorf’s Multi-Lite lamp – while also producing bold contemporary designs like the Beetle chair by GamFratesi.

From sculptural furniture to expressive lighting and refined mirrors, Gubi offers a distinctive aesthetic that blends organic forms, luxurious materials, and historical depth.


About Gubi â–¸

Gubi Novelties

About Gubi

Founded in 1967 in Copenhagen by Gubi and Lisbeth Olsen, Gubi is a Danish design house that has established itself as a global benchmark in furniture, lighting, and accessories. Renowned for its meticulous re-editions of design classics and bold contemporary creations, Gubi embodies the essence of Scandinavian design: a perfect balance of functionality, simplicity, and timeless elegance. Collaborating with legendary and emerging designers, the brand transcends stylistic boundaries, offering pieces that seamlessly integrate into both private homes and public spaces. Here is a comprehensive exploration of Gubi’s universe, from its history to its iconic creations.


The Story of Gubi: A Family Legacy and Global Ambition


Beginnings: A Family Venture

Gubi Olsen, a visionary entrepreneur, and his wife Lisbeth founded Gubi in 1967 with the ambition to create innovative furniture. Initially, the brand focused on the founders’ designs, exploring modern forms and accessible materials. Their goal was clear: to offer high-quality pieces that democratized design without compromising aesthetics. In the 1980s, their son Jacob Gubi Olsen joined the company, marking a pivotal shift toward a more international vision.


A Design Publishing House

Under Jacob’s leadership, Gubi evolved into a design publishing house, collaborating with renowned designers to re-edit forgotten classics while developing new creations. This approach allowed Gubi to revive iconic pieces from the 1930s to 1970s while partnering with contemporary talents. Drawing inspiration from figures like Greta M. Grossman, Mathieu Matégot, and Louis Weisdorf, as well as modern designers like GamFratesi and Space Copenhagen, Gubi’s blend of past and present became its signature.


A Global Presence

Today, Gubi is a global brand with offices in Copenhagen, New York, London, Dubai, and Shanghai, and showrooms worldwide. Present in over 50 countries, it furnishes hotels, restaurants, offices, and private residences, from the Sanders Hotel in Copenhagen to the Noma restaurant. Its commitment to innovation and quality has earned international acclaim, making Gubi a cornerstone of Scandinavian design.


A Design Philosophy: Functional Elegance

Gubi stands out for a philosophy that marries functionality with aesthetics. Each piece is designed to be both practical and expressive, capable of transforming a space through its presence. The brand prioritizes designs that tell a story, whether through a historical re-edition or a contemporary creation. This approach rests on three pillars:

  • Heritage and Modernity: Gubi excels at re-editing classic designs, updated with modern materials and technologies while preserving their original spirit.
  • International Collaboration: The brand works with designers from around the world, blending Scandinavian, European, and global influences to create universal pieces.
  • Sustainability: Gubi is committed to using sustainable materials and responsible production practices, ensuring furniture built to last.


A Rich and Diverse Collection

Gubi’s collection is a veritable archive of design, encompassing furniture, lighting, and accessories. Each piece, whether a re-edition or an original creation, is characterized by refined lines, premium materials, and meticulous attention to detail. Below is an overview of the flagship creations, organized by category:


Furniture: Comfort and Sophistication

  • Beetle Collection (GamFratesi, 2013): Inspired by the shape of a beetle, this collection includes chairs, armchairs, stools, and bar stools with organic curves. Available in a wide range of fabrics and leathers, with steel, wood, or brass legs, Beetle pieces combine comfort and contemporary elegance, ideal for dining rooms or offices.
  • Gubi Chair (Komplot Design, 2003): The world’s first 3D-molded chair, this stackable design pairs a curved wood veneer shell with a steel frame. Its minimalist aesthetic and varied finishes (oak, walnut, upholstered fabrics) make it versatile for home or professional spaces.
  • Grossman 62 Desk (Greta M. Grossman, 1952): Named after its design year, this modernist desk blends a walnut top with tapered steel legs. Its sleek silhouette and functional details make it an iconic piece for an office or bedroom.
  • Pacha Lounge Chair (Pierre Paulin, 1975): Re-edited by Gubi, this chair with its organic, cushioned forms evokes the comfort of the 1970s. Available with or without armrests, it’s perfect for a cozy living room.


Lighting: Light and Sculpture

  • Grasshopper Lamp (Greta M. Grossman, 1947): This floor or table lamp, with its tilted conical shade and slender tripod, is a modernist classic. Available in multiple colors, it casts directional light ideal for a reading nook.
  • Multi-Lite (Louis Weisdorf, 1972): This iconic pendant lamp features pivoting shades, allowing users to direct light as needed. Available in brass, chrome, or vibrant colors, it adds a graphic touch to a living room or dining area.
  • Cobra Lamp (Greta M. Grossman, 1950): Inspired by a snake’s form, this table or floor lamp offers a fluid silhouette and soft lighting. Its re-edition retains its retro charm while incorporating modern technology.
  • Gravity Lamp (Space Copenhagen, 2018): A contemporary lamp combining a marble or steel base with a canvas shade, creating a contrast between solidity and lightness. Available in table and floor versions, it’s ideal for a warm ambiance.


Accessories: Refined Details

  • Randaccio Mirror (Gio Ponti, 1960): This circular wall mirror, with its minimalist steel frame, adds elegance to an entryway or bedroom. Gubi’s re-edition respects Ponti’s original design.
  • TS Table (GamFratesi, 2014): A side table or console in marble and steel, designed for The Standard restaurant in Copenhagen. Its slim structure and luxurious top make it a sculptural addition to any space.
  • Matégot Trolley (Mathieu Matégot, 1953): This perforated steel trolley, with its playful lines and colorful trays, is both practical and decorative, perfect for a living room or dining area.


Materials and Sustainability Commitment

Gubi prioritizes high-quality materials, including solid wood (walnut, oak), steel, brass, marble, glass, and premium fabrics or leathers, often sourced from renowned European suppliers like Kvadrat. The brand is committed to sustainable practices, using eco-friendly finishes (natural oils, solvent-free paints) and recyclable materials. Its lighting incorporates energy-efficient LED technology, and its furniture is designed to be repairable, extending lifespan. Gubi collaborates with artisans, often in Europe, to ensure meticulous production while minimizing its carbon footprint.


A Universal Style for Every Interior

Gubi’s creations are remarkably versatile, fitting seamlessly into a range of interiors, from Nordic minimalism to eclectic or classic spaces. The Beetle chairs and Grossman 62 Desk bring sophisticated functionality to dining rooms or offices, while the Multi-Lite and Grasshopper lamps create focal points in living rooms or entryways. Accessories like the Randaccio Mirror or TS Table add subtle refinement. Their timeless designs and varied finishes allow for personalization while maintaining visual harmony.


Gubi in the World: A Global Influence

Gubi has conquered the international market by blending Scandinavian heritage with global influences. Its pieces furnish prestigious venues, such as the Ace Hotel in New York, Le Bernardin restaurant, or Google’s headquarters. The brand is a favorite among interior architects for its ability to offer customizable solutions, with finishes tailored to high-end projects. Exhibitions in museums like the MoMA or the Design Museum in London underscore the cultural impact of its creations.


Why Choose Gubi?

Choosing Gubi means investing in pieces that transcend fleeting trends. Their artisanal quality, timeless design, and versatility make them lasting additions to any decor project. Whether you’re seeking a sculptural lamp, an iconic chair, or a refined accessory, Gubi offers a solution that blends aesthetics and functionality. The brand appeals to design enthusiasts for its ability to weave stories through its creations, whether re-editing a 1950s piece or launching a contemporary design.


Gubi at Scandinavia Design

The entire Gubi collection is available through Scandinavia Design, a Franco-Swedish company founded in 2007 and a trusted reference for Scandinavian design enthusiasts. With a high-quality offering, personalized advice, and precise customer service, it’s the ideal platform to bring Danish elegance into your space!




Gubi professional request

Gubi professional request

Scandinavia Design has successfully supplied a multitude of products for a large number of projects, both public and private. These include universities, shops, hotels, restaurants, offices, museums, flats, station waiting rooms,
cruise ships and much more.

We are able to deliver furniture, lighting, fabrics, carpets, decorative elements and other accessories to almost any part of the world.

You can contact our sales department, specifying the products concerned (finish and quantity) and your exact delivery address so that we can give you the best possible response.