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Gubi is a Danish publisher of designer furniture and lighting, renowned for the quality of its re-editions, such as Pierre Paulin's Pacha armchair, and its contemporary creations, such as the famous Beetle chair.
Founded in Copenhagen in 1967, Gubi explores a Danish design language that is both sophisticated, sensual and timeless.
The brand is renowned for reviving iconic pieces – such as Pierre Paulin’s Pacha lounge chair or Louis Weisdorf’s Multi-Lite lamp – while also producing bold contemporary designs like the Beetle chair by GamFratesi.
From sculptural furniture to expressive lighting and refined mirrors, Gubi offers a distinctive aesthetic that blends organic forms, luxurious materials, and historical depth.
Founded in 1967 in Copenhagen by Gubi and Lisbeth Olsen, Gubi is a Danish design house that has established itself as a global benchmark in furniture, lighting, and accessories. Renowned for its meticulous re-editions of design classics and bold contemporary creations, Gubi embodies the essence of Scandinavian design: a perfect balance of functionality, simplicity, and timeless elegance. Collaborating with legendary and emerging designers, the brand transcends stylistic boundaries, offering pieces that seamlessly integrate into both private homes and public spaces. Here is a comprehensive exploration of Gubi’s universe, from its history to its iconic creations.
Gubi Olsen, a visionary entrepreneur, and his wife Lisbeth founded Gubi in 1967 with the ambition to create innovative furniture. Initially, the brand focused on the founders’ designs, exploring modern forms and accessible materials. Their goal was clear: to offer high-quality pieces that democratized design without compromising aesthetics. In the 1980s, their son Jacob Gubi Olsen joined the company, marking a pivotal shift toward a more international vision.
Under Jacob’s leadership, Gubi evolved into a design publishing house, collaborating with renowned designers to re-edit forgotten classics while developing new creations. This approach allowed Gubi to revive iconic pieces from the 1930s to 1970s while partnering with contemporary talents. Drawing inspiration from figures like Greta M. Grossman, Mathieu Matégot, and Louis Weisdorf, as well as modern designers like GamFratesi and Space Copenhagen, Gubi’s blend of past and present became its signature.
Today, Gubi is a global brand with offices in Copenhagen, New York, London, Dubai, and Shanghai, and showrooms worldwide. Present in over 50 countries, it furnishes hotels, restaurants, offices, and private residences, from the Sanders Hotel in Copenhagen to the Noma restaurant. Its commitment to innovation and quality has earned international acclaim, making Gubi a cornerstone of Scandinavian design.
Gubi stands out for a philosophy that marries functionality with aesthetics. Each piece is designed to be both practical and expressive, capable of transforming a space through its presence. The brand prioritizes designs that tell a story, whether through a historical re-edition or a contemporary creation. This approach rests on three pillars:
Gubi’s collection is a veritable archive of design, encompassing furniture, lighting, and accessories. Each piece, whether a re-edition or an original creation, is characterized by refined lines, premium materials, and meticulous attention to detail. Below is an overview of the flagship creations, organized by category:
Gubi prioritizes high-quality materials, including solid wood (walnut, oak), steel, brass, marble, glass, and premium fabrics or leathers, often sourced from renowned European suppliers like Kvadrat. The brand is committed to sustainable practices, using eco-friendly finishes (natural oils, solvent-free paints) and recyclable materials. Its lighting incorporates energy-efficient LED technology, and its furniture is designed to be repairable, extending lifespan. Gubi collaborates with artisans, often in Europe, to ensure meticulous production while minimizing its carbon footprint.
Gubi’s creations are remarkably versatile, fitting seamlessly into a range of interiors, from Nordic minimalism to eclectic or classic spaces. The Beetle chairs and Grossman 62 Desk bring sophisticated functionality to dining rooms or offices, while the Multi-Lite and Grasshopper lamps create focal points in living rooms or entryways. Accessories like the Randaccio Mirror or TS Table add subtle refinement. Their timeless designs and varied finishes allow for personalization while maintaining visual harmony.
Gubi has conquered the international market by blending Scandinavian heritage with global influences. Its pieces furnish prestigious venues, such as the Ace Hotel in New York, Le Bernardin restaurant, or Google’s headquarters. The brand is a favorite among interior architects for its ability to offer customizable solutions, with finishes tailored to high-end projects. Exhibitions in museums like the MoMA or the Design Museum in London underscore the cultural impact of its creations.
Choosing Gubi means investing in pieces that transcend fleeting trends. Their artisanal quality, timeless design, and versatility make them lasting additions to any decor project. Whether you’re seeking a sculptural lamp, an iconic chair, or a refined accessory, Gubi offers a solution that blends aesthetics and functionality. The brand appeals to design enthusiasts for its ability to weave stories through its creations, whether re-editing a 1950s piece or launching a contemporary design.
The entire Gubi collection is available through Scandinavia Design, a Franco-Swedish company founded in 2007 and a trusted reference for Scandinavian design enthusiasts. With a high-quality offering, personalized advice, and precise customer service, it’s the ideal platform to bring Danish elegance into your space!
Gubi products
Scandinavia Design products
Scandinavia Design has successfully supplied a multitude of products for a large number of projects, both public and private. These include universities, shops, hotels, restaurants, offices, museums, flats, station waiting rooms,
cruise ships and much more.
We are able to deliver furniture, lighting, fabrics, carpets, decorative elements and other accessories to almost any part of the world.
You can contact our sales department, specifying the products concerned (finish and quantity) and your exact delivery address so that we can give you the best possible response.
Price Guarantee
Offering design at the right price is an integral part of our work. If you find the same item at a lower price at another retailer, delivery included, we will not only match it, but even offer you a better price.
How to take advantage of it?Â
We compare our prices every day with all authorized retailers in Europe. If nevertheless you find cheaper, contact us for a counter-proposal.
We must be able to verify that the item is authentic, new, perfectly identical (size, materials, color, etc.)
and that it is not part of a campaign or temporary destocking.
The valid basis is, for example, a current quote or a direct link to another retailer's website where the lower price is indicated. An email image is invalid, the original email must be forwarded.
The offer does not apply to orders already placed and cannot be combined with any of our other offers or promotions.
