Marimekko clothes could be defined by a joyful sense of patterns, graphics and colors, highlighted by the simplicity and elegance of the cuts, where the confort is always an important element in the eye of the designers.
"I don't really sell clothes, I sell a way of living.
They are designs, not fashions.
I sell an idea rather than dresses."
Armi Ratia, founder of Marimekko, 1963