Moooi is a Dutch brand founded in 2001 by designers Marcel Wanders and Casper Vissers. Their credo is to give free rein to the imagination of their collaborators and to ensure the feasibility of their projects. For example, they have developed a technology to power LEDs through the internal structure of a lamp, thus removing any visible electrical cable: the electro-sandwich. And it is this technology that gave birth to the collection Heracleum, imagined by Bertjan Pot between 2010 and 2014.
The style of Moooi is a mix of modernity and tradition, with the desire to create unique, timeless, daring and – of course – beautiful collections. This is by the bye the meaning of the brand's name: moooi comes from the Dutch word mooi meaning beautiful. Wanders and Vissers have added an extra "o", for even more beauty. It also represents the effect created at the sight of their designs: the "oh" of wonder.