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&Tradition

The EYE bedspread

design All The Way to Paris, 2021

The Eye bedspread was designed by the All the Way to Paris studio for the Danish brand &Tradition. It's hard to look away from this eye placed in the center of a geometry that is both simple and complex. Hand quilted, made from organic cotton, it comes in two colors - Brown Earth and Blue Midnight. 

Material 100% organic cotton

Dimensions 240 x 260 cm – weight 2,5 kg 

The Eye brown earth
259 €

The Eye blue midnight

259 €

All The Way to Paris

All The Way To Paris (ATWTP) started as a graphic design duo in 2004 and has since evolved into an award-winning group of global talents with a passion for pushing the creative envelope and going beyond the boundaries of the expected to explore a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.

For founding partners Tanja Vibe and Petra Olsson Gendt, their raison d’être stems from a Scandinavian no-nonsense approach to design, where they continuously seek to eliminate the unnecessary.