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Swedish Design 🇸🇪
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Swedish Design 🇸🇪
The original Pira Shelf designed in 1954 was as contradictory as the man who designed it.
Olle Pira (1927-2018) was a traditional master cabinetmaker who worked with cherry, maple, and mature oak using time-honored skills. Yet he earned a place at the renowned Konstfack School of Art, Craft and Design, home of avant-garde concepts, and became the first Swede to win a gold medal
at the Milan Triennial in 1952.
White / Oak
VINTAGE GENIUS, BUT IN A NEW STATE OF MIND
It's the 2020s, technology and materials have changed but so have people's habits and needs. Architect Anna von Schewen and industrial designer Björn Dahlström have taken on the challenge of bringing the Pira shelf back to life. In every sense of the word.
ELEGANTLY DELICATE, YET BRUTALLY ROBUST
The Pira G2 is a metal work of art that is destined to become a centerpiece wherever it is placed. Each shelf can support up to 50 kg, thanks to its sheet steel construction with integrated edge. That's 350 kg per section. Enough for life's treasures. Or life's necessities. Or both.
LIKE A TOWER CRANE, BUT PRECISE LIKE A SWISS WATCH
Pira G2 is the sum of many parts. An interlocking series of joints, posts, flats and triangles, each no longer than a meter, but expandable to reach most ceilings from any floor. With machining tolerances of up to 0.02 mm, but all as robust as the machines that cut them.
MODULAR, YET JOINTLESS
Modular, yet assembled it seems to have been built as one. As a jointless centrepiece with no joints, beginnings and ends.
UPHOLDING, YET MELLOWING
Pira G2’s metalwork reassures. Yet its walnut and white oak bookends and cabinets pacify. A technical feat but also a beautiful one. Two schools in one space. The welcoming and the working.
CONTRADICTORY, YET CONSUMMATE
Thanks to the efforts of some of Sweden’s most bright and wayward minds, it’s a masterpiece, complex and sophisticated. But capable of creating calm and wellbeing wherever it lives.
Materials Poles made of extruded aluminium in black grey (NCS S 8500-N) or white (RAL 9016). Shelves of sheet steel, with an integral ridge. Cabinets, organisers in walnut or white oak (solid wood + veneer)
Max weight 50 kg/shelf, 350 kg/section
Mounting Floor-ceiling or wall mounted
Uprights (from 16,7 to 100 cm)
from :
Pole Joint
Top lid
Adjustable tip (high/low) – Ø8 x H12 cm
Floor / ceiling mounting kit
(2 plates + plumb line)
Wall bracket
Assembly kit wall mounted
Support beam 70 cm
Support beam 90 cm
Metal shelf 70 cm
Metal shelf 90 cm
Cabinet Small – 66,3 x 31 x H41,6 cm
Cabinet Large – 86,3 x 31 x H41,6 cm
Organiser Small – 66,3 x 31 x H6 cm
Organiser Large – 86,3 x 31 x H6 cm
Bookend – 20 x 20 x 3 cm
Architect Anna von Schewen and industrial designer Björn Dahlström, from the 1954 classic Pira by Olle Pira.
Anna von Schewen
"A shelf should enhance spaces and above all it should store possessions. a personal companion to human nature."
Björn Dahlström
“Pira g2 meets the needs of today, yet strives to retain the brilliance of the 50’s classic. its relevance salutes the past.”
Olle Pira
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