Smart Deal
Pavilion chair &Tradition

Searching the "Search" field and you cannot find it? It's normal.

Our site is not built like a classic e-shop, with its standard product sheets and keywords
like ‘yellow’, ‘lamp’, ‘Marimekko’, ‘wishbone chair’.

This usual method has its advantages, of course, but it obliges you to present the mug,
the sofa, the dress, the toothbrush and the floor lamp in the same way – which is absurd.

Worse: it condemns the searcher to browse through monotonous
products lists, poorly organised – which is boring.

The structure of our site is much more simple: are you looking for a chair?
Go to Furniture > Chairs: a page shows them all classified by brands.

Are you interested in Arne Jacobsen's « Series 7 Veneer » chair?
No need to scroll laboriously from page to page to see the many variants:
they are all gathered in the same place, where you can compare them at a glance.

Forget the Search field: you are on an editorialized site.