Check towel 50x100cm – matcha – Hay

HAY: modern Danish design that is accessible, functional and made for everyday living

A contemporary vision of Scandinavian design

Founded in Copenhagen in 2002, HAY represents a new wave of Danish design. The brand aims to create modern, functional and aesthetically pleasing furniture for daily life. It draws inspiration from Nordic tradition while embracing a contemporary mindset defined by color, simplicity and a democratic approach to design.

International collaborations and creative openness

HAY works with leading designers such as Ronan and Erwan Bouroullec, Hee Welling, Scholten & Baijings and Doshi Levien. This collaborative spirit brings diverse influences, blending Danish minimalism with technical innovation and global creativity. Every piece reflects a thoughtful balance between form, function and expression.

A joyful, colorful and accessible aesthetic

The HAY identity is marked by bold colors, clean lines and strong attention to proportion. The brand reimagines everyday objects with freshness, clarity and practicality. Shapes remain simple yet lively, making HAY pieces easy to integrate into any contemporary home or workspace.

A complete collection for home and office

The HAY assortment covers chairs, tables, sofas, storage furniture, lighting, textiles, tableware and functional accessories. The brand also offers solutions for modern work environments, combining comfort, organisation and visual harmony. Each product is designed to make everyday life more enjoyable and efficient.

Responsible materials and thoughtful manufacturing

HAY focuses on durable materials such as solid wood, steel, aluminium and recycled plastics. Production methods aim to reduce environmental impact while ensuring long lasting quality. The brand promotes simple, well designed and reliable solutions built for real daily use.

Conclusion: fresh, universal and modern Danish design

HAY expresses the spirit of contemporary design: accessible, optimistic and practical. Its creations combine beauty, functionality and democratic values. Choosing HAY means embracing modern design that is warm, intelligent and perfectly suited to everyday life.