&Tradition: Danish design blending iconic heritage with contemporary innovation
A Danish brand connecting past, present and future
Founded in 2010 in Copenhagen, &Tradition is renowned for combining historic Scandinavian design with contemporary creativity. The brand reissues mid century masterpieces while collaborating with leading modern designers, creating a dialogue between tradition and innovation.
A heritage built on Scandinavian design classics
&Tradition publishes important Nordic design icons, including lighting by Verner Panton and Arne Jacobsen and furniture by legendary Danish architects. Each reedition preserves the proportions, materials and spirit of the original creations.
A refined Scandinavian aesthetic combining warmth and elegance
The brand is defined by clean lines, natural materials and soft tones. Solid wood, wool, metal, marble and mouth blown glass give each piece a timeless and sophisticated character. &Tradition blends Scandinavian simplicity with contemporary comfort.
Collaborations with leading contemporary designers
Alongside its historic icons, &Tradition works with prominent designers such as:
Space Copenhagen
Signe Hytte
Anderssen & Voll
Jaime Hayon
Samuel Wilkinson
These collaborations offer a rich and diverse collection spanning furniture, lighting, seating and accessories.
Iconic lighting collections with global recognition
Flowerpot, Bellevue, Formakami, Copenhagen and Passepartout are some of the brand most celebrated pieces. These lamps reflect Scandinavian sophistication and atmospheric lighting at its finest.
A commitment to craftsmanship, quality and sustainability
The brand emphasises natural materials, traditional techniques and responsible production. &Tradition aims to create long lasting, repairable and sustainable design pieces crafted to endure.
A complete universe for contemporary interiors
The catalogue includes furniture, tableware, textiles, portable lamps and a large selection of lighting. The understated elegance of &Tradition suits a wide range of private and professional interiors.
Conclusion: timeless Scandinavian design rooted in heritage and innovation
&Tradition embodies the essence of Danish design: refined, functional, durable and expressive. Choosing &Tradition means bringing iconic, beautifully made and contemporary pieces into your interior.
