Georg Jensen

Philosophy

Georg Jensen's philosophy is based on the creation of democratic designs, combining utility and aesthetics. Trained in silversmithing from the age of 14 and graduating from Copenhagen's Royal Academy of Fine Arts in 1892, Jensen infused his creations with a distinctive vigor, blending the flowing lines of Art Nouveau with motifs inspired by nature, such as stylized flowers or bunches of grapes. His talent for identifying and collaborating with visionary designers such as Sigvard Bernadotte, Henning Koppel and Vivianna Torun Bülow-Hübe has enabled the brand to remain at the forefront of Scandinavian design while preserving its artisan heritage.

Collections

Explore a varied range that transforms the ordinary into the extraordinary. Watches such as Vivianna or Koppel combine elegance and minimalism. For the home, discover sculptural vases, candlesticks or Bernadotte cutlery, perfect for a sophisticated table. Each object is an invitation to celebrate beauty in simple or festive moments.

The beginning

From his earliest years, Georg Jensen surrounded himself with designers to enrich his workshop. In 1905, his friend Johan Rohde, an artist and designer with classical influences, marked a decisive collaboration by designing silver flatware models, including the famous Acorn (Konge) pattern in 1915. Their complementarity gave birth to pieces combining functionality and elegance. Another key figure was Harald Nielsen, Jensen's brother-in-law, who joined the workshop in 1909 as an engraver. Nielsen soon established himself as a designer, creating the Pyramid motif and becoming creative director after Jensen's death in 1935, ensuring the continuity of the legacy.

The golden age of Scandinavian designers

From the 1930s to the 1960s, under the leadership of Anders Hostrup-Pedersen, the brand expanded its collaborations with iconic designers. Sigvard Bernadotte, Swedish prince and designer, introduced functional, modern lines, such as the eponymous cutlery collection. Henning Koppel, with his organic, minimalist style, revolutionized design with pieces like the Koppel decanter and sleek watches. Nanna Ditzel and Vivianna Torun Bülow-Hübe brought a feminine and innovative touch, notably with the Vivianna watch collection, which blurs the boundaries between jewelry and watchmaking. Gundorph Albertus, with its Cactus and Mitra motifs, reinforced the brand's modernist aesthetic. These collaborations consolidated Georg Jensen's reputation as a pioneer of Scandinavian design.

Contemporary collaborations

From the 2000s onwards, Georg Jensen opened its doors to international designers, broadening its creative scope. Renowned architect Zaha Hadid designed a silver jewelry collection in 2016, inspired by the sculptural forms of her buildings. Industrial designer Marc Newson created a limited-edition silver tea set, made in just ten pieces. Japanese studio Nendo collaborated on sleek homewares, while Patricia Urquiola and David Thulstrup reinterpreted classic pieces. More recently, Anne Boysen signed sculptural vases inspired by archives, and Stine Goya revisited the Daisy collection with a colorful, contemporary palette. In 2024, new Creative Director Paula Gerbase brought a bold modernity to historic pieces.