Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.
“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation. The essence of my design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”
Simon Legald
The Normies are a family of 5 small figurines in painted concrete, with an organic and humorous appearance. All different, each represents a character with its own colour and personality: Normfred, Normus, Norm, Norma and NormNorm. The Normies are decorative objects that will find their place in all types of interiors.
The Normies are the result of a new collaboration between Normann Copenhagen and the designer Simon Legald, who has also designed the Amp lamps, the Oona carpets, the Nyhavn vases and many more.
from left to right: Normfred, Normus, Norm, Norma & NormNorm
Material Painted concrete.
Heights 5cm, 7cm, 9cm, 10cm.
