Greta Magnusson maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta Magnusson married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
 
Upon their arrival in California in 1940, Greta M. Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen, Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi.
 
While Greta M. Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs where the Gräshoppa Floor Lamp and Cobra Table Lamp belongs to the most famous works.
 
Through the 1940's and 50's Greta M. Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.

Greta Magnusson Grossman (1906-1999)

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> Velluto di Cotone 208 velvet

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> Velluto di Cotone 240 velvet

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>

Velluto di Cotone 641 velvet

 
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs

preselected fabrics

> Colline 228 fabric

> Velluto di Cotone 130 velvet

> Sierra black leather

> Belsuede 015 fabric

> Colline 108 fabric

> Colline 118 fabric

> Tonus 615 fabric

The Modern Line collection was designed by Greta Grossman in 1949. This elegant series is the one that best expresses the influence that Scandinavian design had on her, particularly through minimalist and smooth feminine lines. The thin steel legs are a genuine signature of Greta Grossman's work; they are found for example in her collection of desk and dressers 62-series.
 
The Modern Line series was also one of the first to use industrial techniques for upholstery and to exploit the Nozag springs technology, which revolutionized the comfort of sitting at the end of the Second World War.
 
4-seater sofa 300 x 83 x H70 cm – 3-seater sofa 240 x 83 x H70 cm – 2-seater sofa 182 x 83 x H70 cm
 
Chaise longue 138 x 75 x H70 cm – Lounge chair 80 x 83 x H70 cm – Small pouf Ø38 x H41 cm – Large pouf Ø80 x H41 cm
 
Seat height 41cm
 
Materials solid pinewood frame, plywood and precovered chipboard. Nozak springs are mounted on the seat frame for extra comfort. Foam. Fabric upholstery. Back and seat is covered with fiber watting.
Legs black powder coated steel or brass base (Ø13mm rods)

Gubi

 

 

Modern Line

sofas – lounge chairs – chaises longues – poufs

 

design Greta M. Grossman, 1949

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