Greta Magnusson maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta Magnusson married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Upon their arrival in California in 1940, Greta M. Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen, Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi.
While Greta M. Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs where the Gräshoppa Floor Lamp and Cobra Table Lamp belongs to the most famous works.
Through the 1940's and 50's Greta M. Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
Greta Magnusson Grossman (1906-1999)
The Modern Line dining lounge chair and the dining height sofa can be customized by the choice of the fabric or leather (see below), as well as the choice of the base: brass or black painted steel.
Do not hesitate to contact us to talk directly of your project. We have at your disposal a wide collection of fabric samples, we will gladly send it you free of charge (against deposit).
The dining height lounge chair & sofa are an evolution of the Modern Line collection, designed by Greta Grossman in 1949. They perfectly fit in the restaurants and the cafés, but also in the private spaces (kitchen, dining room).
customize your Modern Line
Velluto di Cotone 208 velvet
Click on View to select the colour of the legs
Velluto di Cotone 240 velvet
Click on View to select the colour of the legs
Velluto di Cotone 641 velvet
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
Click on View to select the colour of the legs
ready-made versions
Sierra black leather
Belsuede 015 fabric
Colline 108 fabric
Colline 118 fabric
5-seater sofa 350 x 71 x H74 cm – 4-seater sofa 280 x 71 x H74 cm – 3-seater sofa 200 x 71 x H74 cm – 2-seater sofa 165 x 71 x H74 cm – Lounge chair 58 x 71 x H74 cm – Seat height 47cm
Materials solid pinewood frame, plywood and precovered chipboard. Nozak springs are mounted on the seat frame for extra comfort. Foam. Fabric upholstery. Back and seat is covered with fiber watting. Legs black powder coated steel or brass base (Ø13mm rods)
