Greta Magnusson maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta Magnusson married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Upon their arrival in California in 1940, Greta M. Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen, Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi.
While Greta M. Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs where the Gräshoppa Floor Lamp and Cobra Table Lamp belongs to the most famous works.
Through the 1940's and 50's Greta M. Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.

Greta Magnusson Grossman (1906-1999)




customize your Modern Line

with a wide range of fabrics and leathers

Velluto di Cotone velvet – Price group 3
100% cotton
> see the 24 colours
Gubi leathers – Price group 5
> see Gubi leathers
Silk leather – Price group 6
100% anilin leather
> see the 17 colours


Eros – Price group 1
51% acrylic, 40% polyester, 9% viscose
> see the 33 colours

Melange Nap

– price group 4

97% new worsted wool, 3% nylon – 60.000 Martindale (durability)

> 26 available colours


– price group 5

90% new wool, 10% nylon – 100.000 Martindale (durability)

> 18 available colours


– price group 4

100% cotton velvet – 100.000 Martindale (durability)

> 30 available colours 


– price group 3

90% wool / 10% helanca

– 100.000 Martindale (durability)

> 47 available colours

Steelcut Trio

– price group 4

90% wool / 10% nylon – 100.000 Martindale (durability)

> 50 available colours


– price group 4

90% wool / 10% nylon – 80.000 Martindale (durability)

> 37 available colours

Hallingdal 65 – Price group 4
70% wool, 30% viscose
> see the 58 colours
Canvas – Price group 3
90% wool, 10% nylon
> see the 28 colours
Remix – Price group 2
92% wool, 8% nylon
> see the 49 colours
Hot Madison – Price group 1
63% cotton, 37% linen
> see the 28 colours


The Modern Line collection can be customized by the choice of the fabric or leather (see below), as well as the choice of the base: brass or black painted steel.
Do not hesitate to contact us to talk directly of your project. We have at your disposal a wide collection of fabric samples, we will gladly send it you free of charge (against deposit).
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