Greta M. Grossman collection
Greta Magnusson maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta Magnusson married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Upon their arrival in California in 1940, Greta M. Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen, Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi.
While Greta M. Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs where the Gräshoppa Floor Lamp and Cobra Table Lamp belongs to the most famous works.
Through the 1940's and 50's Greta M. Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
Greta Magnusson Grossman (1906-1999)
GMG chaise longue
from 2059 €
Karakorum fabric
2759 €
The GMG Chaise Longue was designed in 1951 by Greta M. Grossman. It mirrors the body’s natural curves, with playful elegance whilst preserving all the streamlined qualities of a mid-century design. Its distinctive steel slender legs, a genuine signature of Greta M. Grossman’s work, gives to the furniture an appearance to float above.
Swede of nationality and education, Greta M. Grossman found in Southern California, land of bright and open spaces, a fertile ground for the expression of her talent.
Gubi reissued several of her furniture, such as the Modern Line collection of sofas, armchairs and side table, a desk, dressers from the 62-Series, the Cobra lamp series, Gräshoppa lamps, the G-10 floor lamp, the B-4 table lamp and Grasshopper floor lamp.
The GMG chaise longue can be made on order with a wide range of fabrics and leather. If you need fabric samples, we will gladly send them freely to you (against deposit). Do not hesitate to contact us to talk directly of your project. Lead-time approx. 7 weeks.
customize your GMG chaise longue
Dimensions W70 x D146 x H83 cm – Seat height 24 cm
