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CRUISE Rug (AP11 / AP12)

All The Way to Paris, 2022

The Cruise rug is woven by hand to obtain a dense and silky finish, with a slight sheen obtained by incorporating a little viscose and bamboo silk into the woolen fibers.

The pattern of the Cruise rug is inspired by the sports fields laid out on the deck of a cruise ship that Petra Olsson Gendt's grandparents took in the 1930s to connect Northern Europe with Mumbai in India – a journey of 11 days enhanced by matches, balls and cocktail parties. 

Materials 77% wool, 13% viscose, 10% bamboo silk

Dimensions 240 x 240 cm, weight 24,5 kg / 200 x 300 cm, weight 25 kg 

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All The Way to Paris

All The Way To Paris (ATWTP) started as a graphic design duo in 2004 and has since evolved into an award-winning group of global talents with a passion for pushing the creative envelope and going beyond the boundaries of the expected to explore a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.

For founding partners Tanja Vibe and Petra Olsson Gendt, their raison d’être stems from a Scandinavian no-nonsense approach to design, where they continuously seek to eliminate the unnecessary.