Design House Stockholm have distinguished themselves as a publisher of design rather than a conventional producer, working in the same way with designers that publishing houses work with authors. Rather than selecting a designer to make a specific product, all designers are invited to bring their personal ideas. Some of these ideas are selected for development and production. With the incentive of creating products that add something new to their genre they produce designs with character and personality.Â
Their ambition is to gather a collection of the very best Scandinavian design today. For the company, the term ‘Scandinavian’ refers to a philosophic and aesthetic perspective, rather than geography and nationality: they have French, German, Australian, American and Chilean designers in their network. The result is a collection of design classics with timeless appeal and qualities that outlives temporary trends.