PURCHASE, GET A MARIMEKKO
"I don't really sell clothes, I sell a way of living. They are designs, not fashions. I sell an idea rather than dresses."
Armi Ratia, 1963
The pre-spring 2021 Marimekko Clothing collection is an invitation to celebrate 70 years of Marimekko’s original prints and colors.
To shine a spotlight on Marimekko’s artistic heritage and future-oriented attitude, it introduces an array of modern prints that pay tribute to some of the most iconic Marimekko patterns of all time – Unikko (poppy), Taifuuni (typhoon), Seireeni (siren), Keidas (oasis), Lokki (seagull), Litto (glide).
The common threads running through the collection are abstract art and geometry. Light, effortless dresses and other easy-to-wear pieces reflect a futuristic play of basic forms: the triangle, square and circle.